Integrated Marketing Campaign
Art Direction • Copywriting • Graphic Design
Art Direction • Copywriting • Graphic Design
Saxon Math is an established K-12 core mathematics program with an impressive 30-year history. As the marketing manager for this program, I led a team of creative professionals in rebranding the packaging, marketing collateral, and online presence.
Better Results. Brighter Futures.
Our tagline was written to capitalize on the proven success of the program and to showcase engaging images of students enthusiastically preparing for their future success at school and beyond.
Color-coded backgrounds were chosen to differentiate the grade-level segments and were extended throughout all visual marketing. A two-day photo shoot captured age-appropriate images of diverse students using key components of the program.
Better Results. Brighter Futures.
Our tagline was written to capitalize on the proven success of the program and to showcase engaging images of students enthusiastically preparing for their future success at school and beyond.
Color-coded backgrounds were chosen to differentiate the grade-level segments and were extended throughout all visual marketing. A two-day photo shoot captured age-appropriate images of diverse students using key components of the program.
Billboards for the presentation packages were created for the different grade-level segments.
Age-appropriate images of diverse students and clear color-coding visually define the segments.
Age-appropriate images of diverse students and clear color-coding visually define the segments.
Evaluator's Guides were prominently placed in the presentation packages to offer customers a quick preview of the program highlights.
Evaluator's Guide topics of interest were clearly numbered. The numbers corresponded to matching numbered bookmarks in the presentation packages for easy cross-referencing.
Program Overview Brochures were designed with a colorful visual style and and program-specific student photos that engage the reader to open and learn more.
Program Overview Brochures describe the program pedagogy, differentiators, features and benefits in a clean, easy-to-read, verbal-visual format.
Common Core State Standards Overview Brochures extend the branding into issue-specific support materials.
Targeted email campaigns were created with the same tagline and color-coding for a cohesive look and feel.
The customer-facing website was redesigned to extend the branding online.
